Warren County

The Opportunity

Beautiful and rural, Warren County is a true Southern treasure, best known to North Carolinians for its scenic lakes and summer getaways. But Warren County isn’t about flash or spectacle. Its deep history — marked by racial struggles and environmental justice efforts — has shaped a community of resilient, passionate people dedicated to building something meaningful. To capture this spirit, Warren County partnered with Capitol B to create a brand that balances optimism with authenticity, honoring its past while looking toward the future.

The Work

The work began by immersing ourselves in Warren County — walking its streets, meeting its people, and reflecting on its history. From the start, our client emphasized that Warren County is defined by authenticity. Real people. No pretension. No marketing fluff. Nothing corporate. As we spoke with community members, a common theme emerged: a deep commitment to being part of the solution, to rebuilding with purpose — not ignoring the past, but boldly shaping a better future.

Inspired by this spirit, we kept returning to one idea: builders. People building lives, community, and a future beyond what history might suggest. These weren’t passive residents; they were pioneers. This led to the brand’s guiding principle: “From The Ground Up.”

With this foundation, we crafted a mission statement, core values, brand voice, taglines, campaign concepts, and a full visual identity — logo, fonts, colors — packaged into a brand toolkit and playbook. The work culminated in a refreshed Warren County website, ensuring a cohesive, lasting brand implementation, and a hype video. Warren County Economic Development was with us every step of the way, making the experience truly rewarding. Their passion and vision continue to inspire us, and we’re proud to stand alongside them in shaping Warren County’s future.