For-profit companies and nonprofits are in direct competition; both are vying for market share, attention, and ultimately, a finite pool of money. The investment in marketing can vary wildly between sectors. For years, many people have believed that the best…
In the heart of Wake County, a global life sciences company that manufactures vaccines has found something many multinational corporations struggle with: authentic connection to their local community. The secret? Understanding that world-class talent recruitment isn't just about casting a…
By Liz Kline At Capitol B, we believe marketing is more than just a tool to sell tickets or promote a product. It’s a driver for awareness, understanding, action, and sometimes, it can save lives. That might sound lofty, but…
When we launched the “Hidden in Plain Sight” campaign for the Children’s Advocacy Centers of North Carolina (CACNC) in December 2024, we knew we had created something that would stick. The campaign’s central message struck a chord with audiences across…