Capitol B is committing $500,000 to organizations positively impacting the lives of North Carolinians.
Applications are currently under review.
Amplify Your Impact
The CapB Amplifier program is designed to support organizations working to strengthen North Carolina communities. Through this initiative, Capitol B partners with a select group of mission-driven organizations each year to help expand their reach, accelerate their goals, and increase the impact of their work.
Program Details
The CapB Amplifier program is a competitive partnership opportunity for organizations ready to invest in strategic marketing to advance their mission and reach new audiences.
A limited number of organizations are selected to participate in the program.
- Participants commit to a minimum marketing investment of $30,000*
- Partners receive additional matched value from Capitol B in the form of digital advertising on the #1 local news website in the state and strategic support, where applicable.
Together, this expanded investment allows organizations to launch more ambitious campaigns, reach more people, and drive measurable results.
Priority is given to organizations working in areas that strengthen North Carolina’s communities and economy, including public health, workforce development, economic development, and cause-driven initiatives. Applicants are evaluated based on their mission, readiness to execute, and the potential impact of their campaign.
You can review the terms of the CapB Amplifier program here.
You can preview application questions here.
Investment Levels
| Tier | Client Investment* | CapB Match** |
| Launch | $30,000-$49,999 | 10% Match |
| Accelerate | $50,000-$99,999 | 25% Match |
| Transform | $100,000-$249,999 | 40% Match |
| Custom Program | Available to clients with $250K+ | Scoped Separately |
*Eligible matching funds limited to direct investment with Capitol B, including marketing services and digital advertising. Any outside media, social, PPC spend, printing or other hard costs are not eligible and will not be considered as part of the investment total.
**CapB Match will be comprised of additional advertising on WRAL.com and strategic support, to be determined in the final SOW.
FAQs
How can we receive matching funds through this program?
Interested organizations should fill out the program application. The CapB Amplifier review committee will evaluate applicants based on program match. If your application is a good fit, you can expect to hear back from our team within a few business days to talk about next steps.
Is there a minimum or maximum investment?
There is $500,000 available for allocation across all partners. There is a $30,000 minimum commitment from selected partners, specifically for marketing and digital advertising services.* The available matching funds are then allocated on a tiered system.
Note: funds allocated for outside media placement, social media, PPC, print or other hard costs will not be eligible for a match.
What can the match be used for?
Our match is a co-investment to amplify your campaign. We’ll leverage our digital media footprint to help ensure your message meets the right people at the right time. The match may also be used for some strategy and engagement, to be determined as scope is produced.
Can I preview the application before submitting?
Yes, you can preview the application questions here.
Please be sure to submit your final application through the official application form to be considered.
Is there a deadline for drawing matching funds?
Yes. CapB Amplifier funds must be used in conjunction with the length of your contract. For example, if your scope runs January-June, funds must be used during that time. Any funds leftover at the end of a scope are forfeited.
My organization is applying for a grant. Can we include CapB’s Amplifier program in our grant application?
We would love to partner with you on this! The opportunity may depend on the guidelines of the grant itself or the grant’s funding authority. Please reach out to info@thecapitolb.com to discuss before completing the application.
Please review all terms of the CapB Amplifier Program here.
Explore Our Work
