Capitol B is committing $500,000 to organizations positively impacting the lives of North Carolinians.
We’re hosting a virtual info session on the CapB Amplifier program April 22 at 10am!
Amplify Your Impact
The CapB Amplifier program is designed to support organizations working to strengthen North Carolina communities. Through this initiative, Capitol B partners with a select group of mission-driven organizations each year to help expand their reach, accelerate their goals, and increase the impact of their work.
The first round of applications are due April 30.
Program Details
The CapB Amplifier program is a competitive partnership opportunity for organizations ready to invest in strategic marketing to advance their mission and reach new audiences.
A limited number of organizations are selected to participate in the program.
- Participants commit to a minimum marketing investment of $30,000*
- Partners receive additional matched value from Capitol B in the form of digital advertising on the #1 local news website in the state and strategic support, where applicable.
Together, this expanded investment allows organizations to launch more ambitious campaigns, reach more people, and drive measurable results.
Priority is given to organizations working in areas that strengthen North Carolina’s communities and economy, including public health, workforce development, economic development, and cause-driven initiatives. Applicants are evaluated based on their mission, readiness to execute, and the potential impact of their campaign.
You can review the terms of the CapB Amplifier program here.
You can preview application questions here.
Investment Levels
| Tier | Client Investment* | CapB Match** |
| Launch | $30,000-$49,999 | 10% Match |
| Accelerate | $50,000-$99,999 | 25% Match |
| Transform | $100,000-$249,999 | 40% Match |
| Custom Program | Available to clients with $250K+ | Scoped Separately |
*Eligible matching funds limited to direct investment with Capitol B, including marketing services and digital advertising. Any outside media, social, PPC spend, printing or other hard costs are not eligible and will not be considered as part of the investment total.
**CapB Match will be comprised of additional advertising on WRAL.com and strategic support, to be determined in the final SOW.
FAQs
How can we receive matching funds through this program?
Interested organizations should fill out our application. A committee is reviewing applications on a rolling basis through the April 30 deadline as they are submitted. You can expect to hear back from our team in 1-2 business days after you complete your application.
Is there a minimum or maximum investment?
There is $500,000 available for allocation across all partners. There is a $30,000 minimum commitment from selected partners, specifically for marketing and digital advertising services.* The available matching funds are then allocated on a tiered system.
Note: funds allocated for outside media placement, social media, PPC, print or other hard costs will not be eligible for a match.
What can the match be used for?
Our match is a co-investment to amplify your campaign. We’ll leverage our digital media footprint to help ensure your message meets the right people at the right time. The match may also be used for some strategy and engagement, to be determined as scope is produced.
Is there a deadline to apply?
Deadline for the first round of applications is April 30, 2026. After partners from the first round have been selected, Capitol B may open applications for another round. We’re reviewing applications on a rolling basis as they are submitted.
Can I preview the application before submitting?
Yes, you can preview the application questions here.
Please be sure to submit your final application through the official application form to be considered.
Is there a deadline to apply?
Deadline for the first round of applications is April 30, 2026. After partners from the first round have been selected, Capitol B may open applications for another round. We’re reviewing applications on a rolling basis as they are submitted.
Is there a deadline for drawing matching funds?
Yes. CapB Amplifier funds must be used in conjunction with the length of your contract. For example, if your scope runs January-June, funds must be used during that time. Any funds leftover at the end of a scope are forfeited.
My organization is applying for a grant. Can we include CapB’s Amplifier program in our grant application?
We would love to partner with you on this! The opportunity may depend on the guidelines of the grant itself or the grant’s funding authority. Please reach out to info@thecapitolb.com to discuss before completing the application.
Please review all terms of the CapB Amplifier Program here.
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