NC Biotech
The Opportunity
From vaccines to gene therapies, life sciences are changing the world, and North Carolina is at the center. However, rapid industry growth has created a challenge for life science companies to find talent. NCBiotech partnered with Capitol B to boost recruitment for the industry.

The Work
Leveraging the extreme market penetration of WRAL.com, we combined first-party data with compelling creative to build a jobs hub website that inspired, educated, and showed job openings.
Users take a quiz to see what life science careers they might enjoy, the jobs they would excel at, and then match those results to pay scales, certification steps, and job locations uniquely suited to them.
We also produced an ongoing collection of videos for the site that show the wide range of people and jobs in Biotech.
We ran an integreted campaign across WRAL platforms, as well as TechWire, Facebook, and Instagram.
We produced a series of branded content articles that brought the people and opportunities in biotech to life. Videos were paired with articles, giving interested users touchpoints across multiple mediums.




