Nash County
Economic Development
The Opportunity
Nestled between the Triangle and the Coastal Plains of eastern North Carolina, Nash County sits at the intersection of connection and possibility. Here, a more relaxed pace of living meets the momentum of a region on the rise and is supported by accelerating industry growth, a highly capable workforce, and infrastructure built for business. As companies seek locations that deliver both competitive advantage and quality of life, Nash County is redefining what it means to thrive in a place built for both opportunity and well-being.
The Work
Our partnership with Nash County Economic Development was built to position the county as a destination where business potential and career possibility converge. Together, we developed a comprehensive strategy that speaks to both sides of economic growth: attracting the talent that fuels local industries and engaging the companies seeking a high-value location in North Carolina.
At the heart of this effort is the Work in Nash campaign. A campaign platform grounded in amplifying success stories through the real voices of employees and employers across manufacturing, logistics, and life sciences. These narratives inform a targeted digital strategy that includes a dedicated landing page and multi-channel advertising campaigns tailored to job seekers with specific skills and interests. Over time, this approach has strengthened Nash County’s reputation as a place where meaningful careers and quality of life intersect.
Our business recruitment strategy extends that momentum. Through compelling video and digital content, we highlight Nash County’s strategic location, industry assets, and community advantages, reaching C-suite decision-makers with precision targeting across key geographies and sectors. The result is sustained visibility with companies evaluating their next expansion or relocation opportunity.
